Level up your marketing skills

The DMA has partnered up with the Department for Education to upskill marketing teams across England, through our Digital Marketing Strategy Skills Bootcamps. Take advantage of live, tutor-led sessions at a fraction of the course cost, thanks to government funding.

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All the skills for a fraction of the cost

While the total cost of the course is £2969 funding from the Department for Education means that a large part of this cost is subsidised, depending on the size of your organisation.

“Prices are subject to VAT”

Don't just take our word for it...

"I have a newfound confidence in my marketing ability. I now offer insight and knowledge to my team which I previously lacked the confidence to suggest."
Katy Bishop | Content Marketing Assistant

“Since completing the bootcamp I have been able to double the size of my marketing team and taken a more prominent role in developing the overarching growth strategy for the business.”

Jade Dover | Marketing Manager, The PWI

When is it
taking place?

Classes are delivered through live, virtual tutor-led sessions, running 09:30 – 17:00 one day per week, or 09:30 – 13:00 two days per week, for 16 weeks.

Upcoming cohorts are as follows:

16 Jan 2025 - 1 May 2025, Thursdays

5 Feb 2025 - 21 May 2025, Wednesdays

20 Mar 2025 - 11 Jul 2025, Thursdays & Fridays

16 Apr 2025 - 30 Jul 2025, Wednesdays

8 May 2025 - 21 Aug 2025, Thursdays

10 Jun 2025 - 1 Oct 2025, Tuesdays & Wednesdays

5 Sep 2025 - 19 Dec 2025, Fridays

What will you learn?

From crafting omnichannel campaigns to harnessing the power of AI, our Digital Marketing Strategy Skills Bootcamps arm you with the confidence and knowledge for marketing success. After successfully completing the course, you will be awarded an industry recognised Level 5 qualification in Digital Marketing, accredited by the Institute of Data & Marketing (IDM).

Digital Marketing Strategy

Across 16 sessions, we will train you in 17 key topics of digital marketing, from AI to social media and email marketing. You’ll leave with all the skills you need to confidently create effective omnichannel campaigns.

View the course outline

Meet the Tutors

Alongside your lead tutor, you'll also have the opportunity to learn from a range of specialist guest tutors. All our tutors are industry practitioners at the top of their game, ready to share their up-to-date knowledge with you.

View the tutor profiles

Frequently Asked Questions

Click on each section to find out the answer. If the answer to your question is not here, please contact Sasha.Kyrylova@dma.org.uk

What is involved in the Skills Bootcamp?

Attendees will spend approximately one day (or two half-days) a week over 16 weeks completing the course. This is made up of a total of 100 hours of live, tutor-led learning. You will have to complete one group assignment, and a multiple-choice assessment.

Who is this course for?

Anyone who works in marketing and requires additional digital marketing skills. Or you may be someone from outside the marketing team who will take on digital marketing responsibility. You must live and/or work in England, be 19 or over, and have the right to work in the UK.

How much does it cost?

With the majority of the cost being subsidised by the government, you and your organisation can make major savings on your marketing training.

SMEs (organisations with less than 250 employees) pay only £296 of the total course fee of £2969. That's a 90% saving!

Meanwhile, larger corporations pay only £888, that's still a 70% saving!

Begin your Skills Bootcamp journey

To sign up, all you need to do is hit “Apply Now” below and complete our short application form. It’ll take no longer than 2 minutes. Want some more information before you do? Click "Register Your Interest" instead.