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Level up your data and marketing skills

The DMA has partnered up with the Department for Education to upskill marketing teams across the country through our Digital Marketing Strategy or Data and Analytics Skills Bootcamps. Take advantage of 100 hours of live, tutor-led sessions at a fraction of the course cost, thanks to government funding.

All the skills for a fraction of the cost

While the total cost of the course is £3563, funding from the Department for Education means that a large part of this cost is subsidised, depending on the size of your organisation.


Don't just take our word for it...

"I have a newfound confidence in my marketing ability. I now offer insight and knowledge to my team which I previously lacked the confidence to suggest."
Katy Bishop | Content Marketing Assistant


“The Data and Analytics for Marketers Skills Bootcamp has been a game-changer for me, improving my skills and helping me transform customer data into actionable insights.”

Chris Rothwell | Director, The Letterbox Consultancy


When is it
taking place?

The courses are delivered in 14-16 sessions, running from 09:30 – 17:00, one day per week (or from 09:30 – 13:30, across two half-days week). All classes will be held in a virtual classroom with live, tutor-led sessions delivered via Zoom. Upcoming cohorts are as follows:


23 May 2024 - 22 Aug 2024, Mondays

Data and Analytics for Marketers Skills Bootcamp

11 Jun 2024 - 01 Oct 2024, Tuesdays

Digital Marketing Strategy Skills Bootcamp

04 Jul 2024 - 24 Oct 2024, Thursdays

Digital Marketing Strategy Skills Bootcamp

04 Sep 2024 - 18 Dec 2024, Wednesdays

Digital Marketing Strategy Skills Bootcamp

08 Oct 2024 - 07 Feb 2025, Tuesdays and Fridays

Digital Marketing Strategy Skills Bootcamp

01 Nov 2024 - 28 Feb 2025, Tuesdays

Digital Marketing Strategy Skills Bootcamp

What will you learn?

Level up your Digital Marketing Strategy or deep dive into Data and Analytics for Marketers, once a week. From crafting omnichannel campaigns to harnessing the power of data, our Skills Bootcamps arm you with the confidence and knowledge for marketing success. After successfully completing the course, you will be awarded an industry recognised Level 5 qualification in Digital Marketing or Data and Analytics, accredited by the Institute of Data & Marketing (IDM)

Digital Marketing Strategy

Across 16 sessions, we will train you in 18 key topics of digital marketing, from AI and Google Analytics to social media and email marketing. You’ll leave with all the skills you need to confidently create effective omnichannel campaigns.

View the course outline

Data and Analytics for Marketers

Over 14 sessions, master the fundamentals of data strategy, management, storytelling, visualisation, reporting, analysis, regulation… data pretty much everything. Level up your marketing capabilities with the power of data and maximise campaign performance.

View the course outline

Meet the Tutors

Alongside your lead tutor, you'll also have the opportunity to learn from a range of specialist guest tutors. All our tutors are industry practitioners at the top of their game, ready to share their up-to-date knowledge with you.

View the tutor profiles

Frequently Asked Questions

Click on each section to find out the answer. If the answer to your question is not here, please contact

What is involved in the Skills Bootcamp?

Who is this course for?

How much does it cost?

Begin your Skills Bootcamp journey

To sign up, all you need to do is complete our short application form. It’ll take no longer than 2 minutes. Want some more information before you do? Register your interest here instead.